The Lien Foundation wants to change the way people view newspaper advertisements about death. It thinks obituaries and death anniversary advertisements can be more cheerful and celebrate the lives of those who have passed on, instead of just listing the names of those left behind.
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“Obitcheery” is one of many meaningful initiatives led by the Lien Foundation, a Singapore philanthropic house noted for its brand of radical philanthropy. More information can be obtained from this website www.obitcheery.com