Barry Ashpole’s Media Watch (#480)

Barry Ashpole Media Watch

The latest issue of Media Watch, compiled and annotated by Barry R. Ashpole (Ontario, Canada) can now be downloaded here. More reports can be found at IPCRC.NET

Articles from Asia Pacific Region:

Counsel terminally ill patients, experts say

INDIA (Jharkhand) | The Times of India (Ranchi) – 11 September 2016 – Family-related problems and health issues, which include terminal illness, are two prominent causes of suicide in the state. “Someone diagnosed with a cardiac problem starts thinking that he or she may not fulfil his duties in life and develops depression, which in an acute case can lead to suicidal tendency, which at times is successful. However, those suffering with cancer fail to cope up with the pain and decide to end their lives,” consultant psychiatrist Dr Siddhartha Sinha said, clarifying that there are anti-depressant medicines for both the conditions to be treated. http://goo.gl/O0mXGq

Article highlighted to be of particular interest:

Cultural Diversity Calls for Culture-Sensitive Health Communication

MEDICAL DECISION MAKING, 2016; 36(7): 795-797. Cultural diversity between countries is even more pronounced so that adapting poster campaigns will not suffice. International health organizations, such as the WHO, face the challenge to provide member states with technical support to improve health communication and medical decision making across the whole region. In a concerted effort to eliminate diseases, improve health, and reduce health inequalities, technical support has to be adapted to differences in health status and income levels but also to differences in cultural background.

For instance, the WHO/Euro offers its member states the guidance ‘‘Tailoring Immunization Programs’’ to overcome vaccine hesitancy and therefore to improve vaccine uptake and reduce the burden of diseases in these countries. Thus, due to the necessity of taking culture and specific local needs into account, adaptive tools are being developed. Knowledge about cultural differences regarding the effectiveness of health information will support such processes. https://goo.gl/yitYlr